Meta changes AI labels on Instagram and Facebook after backlash

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Meta has already changed how AI-generated content is labelled on its platforms like Instagram and Facebook.

In a statement released on July 1, the tech giant said it relied on “industry standard indicators” to make an informed decision on how to approach AI content. Previously, the label read “Made with AI”, but will now say “AI Info”, a broader title to encompass how AI is used to create photographs and videos posted on Meta apps.

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The change comes after backlash from creatives and photographers, and general user confusion, about what “Made with AI” actually means on Meta platforms.

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“Like others across the industry, we’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context,” reads the updated blog post.

The new label will indicate content made and/or modified with the use of AI.



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